Prada [OFFICIAL STOCKIST]

Amber

• WHAT YOU NEED TO KNOW

  What if theres another way? Paradigme, the new signature masculine fragrance by Prada.
  A fragrance that transcends traditional preconceptions by asking what if theres another way
  A question as an invitation to experiment and open new perspectives
  Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm
  
  Another way to name a fragrance Paradigme : [pa-ruh-dym] noun
  A new perspective
  A new way of thinking, doing, being
  An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe
  
  Another way to compose a fragrance Paradigme Eau de Parfum
  Paradigme Eau de Parfum rethinks the traditional way to create a fragrance
  Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself
  The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness
  Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood
  At the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition
  
  The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic Marie Salamagne, Master Perfumer
  
  Another way to design a bottle
  The Paradigme bottle immediately invites curiosity
  An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the houses iconic signature
  A bottle lacquered in an intense and alluring black to green gradation, the houses iconic color
  The outerbox is etched to echo the brands signature Saffiano leather cross-hatching, signed with a silver Prada logo
  When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens
  The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity. Coralie Salem, Creative Director, Prada Beauty
  
  Instruction of Use:
  Fragrance is intensified by the warmth of your own body
  Apply in the creases of your knees and elbows for a stronger and longer-lasting perfume scent
  If you prefer placing fragrance on your wrists, be sure to reapply after frequent handwashing, as this tends to rinse off the scent
  After applying your fragrance, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly
  
  Key Notes (DMI):
  Ambery Woods, Geranium, Calabrian Bergamot Heart

• FORMULA FACTS

  • Spray

• INGREGIENTS

  Alcohol, Parfum/Fragrance, Aqua/Water/Eau, Coumarin, Linalool, Limonene, Citronellol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Alpha-Isomethyl Ionone, Geraniol, Benzyl Benzoate, Citral, Benzyl Cinnamate, Cinnamal, Benzyl Alcohol, Farnesol, Methyl Anthranilate, Eugenol (F.I.L. N70057716/1).

SKU:3614274172997