Milkshake [OFFICIAL STOCKIST]

Neutralizes yellow and orange brassy tones with black pigment, deposits cool ash tones, strengthens lightened hair, and protects against color fading.

• Very light blonde hair, Platinum/bleached hair, Silver/grey toned hair, Banishing brassiness between salon visits.

• WHAT YOU NEED TO KNOW

  Banish brassiness and maintain pure, icy platinum perfection with milk_shake Icy Blond Shampoo (300ml). Specifically formulated for very light blonde, bleached, and platinum hair, this breakthrough salon shampoo utilizes an innovative black pigment rather than traditional purple dyes. It neutralizes harsh yellow and warm brassy undertones while depositing subtle, ultra-cool ash reflects to prolong the life of salon toners. Infused with strengthening milk proteins, quinoa proteins, nourishing grapeseed oil, and antioxidant Integrity 41®, it cleanses gently while leaving lightened strands silky-soft, conditioned, and luminous.

• HOW TO USE

  Apply evenly to wet hair, lather, and leave on for 1–3 minutes depending on desired cool ash tone intensity. Rinse thoroughly. For a more intense cool reflection, leave on for up to 5 minutes. Follow with milk_shake Icy Blond Conditioner. (Wash hands thoroughly after use).

• FORMULA FACTS

  • Features advanced Black Pigment Technology to cancel unwanted yellow/orange tones without turning hair purple.

SKU:8032274147282