Pure Color Envy Defining EyeShadow Wet/Dry


High-definition colour in high-visibility finishes.

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Strong. Uninhibited. Impulsive. Sweep on a weightless, ultra-fine hybrid formula that brings out the best properties of a cream, powder and gel—all in one. Glides on silky, blends effortlessly.

Our innovative True Vision™ technology creates the perfect balance of colour purity, clarity and texture.

Apply dry for a softer, more translucent finish or wet for more intense colour and depth.

At last, high-definition eye colour as individual as you are.

Additional information

Select Shade

Magnetic Rose, Pink Sensation, Insolent Ivory, Steely Lilac, Infamous Orchid, Decadent Copper, Cheeky Pink, Vain Violet, Amber Intrigue, Unrovaled, Jaded Moss